Goldstrology

Goldstrology

A thoughtful identity built to connect emotionally and stand out visually

Client

American Express

Year

2025

Deliverable

Branding, Identity, Art Direction

Info

This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint

Credit

Client: American Express Gold
Agency: Shiraz Creative
Designer / Art Director: Tom Clintworth